Flowers Clapham Privacy Policy Overview

Introduction

This Privacy Policy explains how Flowers Clapham collects, uses, discloses, and protects your personal data when you place orders with us in Clapham and nearby districts. We are committed to compliance with the UK General Data Protection Regulation (GDPR) and respect your rights regarding your personal information. By ordering from Flowers Clapham, you agree to the processes described below.

Scope of Policy

This policy applies to all customers placing orders with Flowers Clapham from Clapham and the surrounding districts. It governs our practices concerning the collection, processing, and retention of personal data as required by GDPR regulations.

What Personal Data We Collect

When you place an order or interact with our services, Flowers Clapham may collect the following types of personal data:

• Identity Data: Name, title, and contact preferences.
• Contact Data: Delivery address, billing address, phone number, and other contact details.
• Order Details: Items ordered, special instructions, recipient information, and order history.
• Payment Data: Payment method and transaction details (note: payment card information is processed by our secure payment providers and is not stored by Flowers Clapham).
• Communications Data: Records of your communication with us (such as feedback, queries, and complaints).
• Technical Data: IP address, browser type and version, device information, and usage data relating to how you interact with our website (where applicable).

Lawful Basis for Processing Data

Under GDPR, we are required to process your personal data only where there is a valid legal basis. Flowers Clapham primarily relies upon the following lawful bases:

• Contractual Necessity: Processing is required to fulfil your orders, deliver purchases, and handle payments.
• Legal Obligations: To comply with laws regarding accounting, tax, and consumer rights.
• Legitimate Interests: To improve services, ensure security, and manage relationships with customers (so long as these interests are not overridden by your privacy rights).
• Consent: Where we process data beyond contractual needs (such as sending marketing communications), we will seek your explicit consent, which you may withdraw at any time.

How We Use Your Data

We use your personal data strictly for the following purposes:

• Processing and fulfilling your order, including delivery and order confirmation.
• Managing your customer account (if you create one).
• Handling payments, refunds, or queries regarding your purchase.
• Customer support and communications related to your order.
• Complying with legal or regulatory obligations.
• Analysing trends to improve our products and services (using anonymised or aggregated data where possible).
• Sending service communications (e.g., delivery updates). We will only send marketing communications with your consent.

How Long We Store Your Data

Flowers Clapham retains your personal data only for as long as necessary to fulfil the purposes for which it was collected, to comply with legal obligations, and to resolve disputes. Typically, customer order details are retained for up to 7 years in accordance with tax and accounting requirements. Non-essential data may be deleted sooner when no longer needed. When we no longer require your information, we securely delete or anonymise it.

Processors and Data Sharing

We do not sell, lease, or trade your personal information. We may share your data with trusted third-party service providers (‘processors’) engaged to assist in fulfilling orders or managing our business operations. This may include delivery couriers, secure payment processors, and IT support providers. All processors are contractually obliged to process your data in accordance with GDPR, ensuring strict confidentiality and security.

We may also share your data where required to do so by law or to protect our legal rights. Data is not transferred outside the UK or European Economic Area (EEA) unless adequate protection measures are in place, as required by GDPR.

Data Security

We implement suitable technical and organisational measures to protect your data from accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. This includes encrypted storage, secure data transmission protocols, and strict access controls for employees and third-party processors.

Your Rights Under GDPR

As a Flowers Clapham customer, you have the following rights in relation to your personal data:

• Right of Access: Request confirmation and a copy of personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: In certain situations, request deletion of your personal data.
• Right to Restrict Processing: Request limitation on how we use your data under specific circumstances.
• Right to Data Portability: Request to receive your personal data in a structured, commonly-used, machine-readable format.
• Right to Object: Object to the processing of your personal data based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw your consent at any time, without affecting the lawfulness of processing already carried out.
• Right to Lodge a Complaint: You have the right to complain to the UK Information Commissioner’s Office if you believe your rights are not being properly respected.

Updates to This Policy

We reserve the right to update this Privacy Policy to reflect changes to our practices, legal requirements, or for other operational reasons. Updates will be posted on our website with a revised ‘effective date’. Continued use of our services after an update implies your acknowledgment of the revised policy.

Contact Us

If you have any questions about this Privacy Policy, how your data is handled, or wish to exercise your rights, please contact our customer care team for further information.